Online Content Strategy: Developing an Effective, Sustainable Plan

Maybe you have plans for overhauling your online content—say, update the web pages, freshen up the site’s look, add a blog, get tweeting, start emailed newsletters, and gather some “friends.” Sounds easy, right? Tell X to do it in the off hours and consider it done, right? Wrong.

Developing an effective plan for online content takes time and expertise. Executing and sustaining it requires a long-term commitment. Without a realistic plan and the resources to do it right, this overhaul could quickly become an albatross! In the coming blogs, we’ll look at the subject in parts (blog, twitter, etc.) and steps (plan, execute, evaluate) and then add a final wrap-up. Watch for it here and see:

• email newsletters
• the look of the web site